Cicheng Ancient County City Scenic Area. (Photo by Jin Xianfang)

This Spring Festival, with the theme of "Golden Snake Dance in Spring, Joyful Ningbo", Ningbo has launched over a thousand activities in six major categories: watching performances, attending gatherings, watching exhibitions, staying in beautiful accommodations, tasting delicious food, and enjoying beautiful scenery, allowing citizens and tourists to celebrate the New Year with joy and happiness. During the 8-day holiday, the total number of tourists in Ningbo exceeded 8.75 million, with a total revenue of over 10 billion yuan. Both the number of tourists and the total revenue reached a historic high.

The "Golden Snake Dance Spring · Joyful Ningbo" series of activities highlights festivals, seasons, and local characteristics, covering key activities that are popular among citizens and tourists such as performances, markets, exhibitions, accommodation, food, and scenic spots. The highlight activities are exciting and diverse. Jiangbei Cicheng held a nearly one month long "Cicheng Celebrating the New Year" event, creating an immersive New Year cultural and tourism carnival of "New Year's goods collection + China-Chic interaction + live performance + creative lanterns"; Xiangshan Film and Television City has launched more than 100 performing arts activities, such as the Oriental Lion Awakening Competition, Temple Fair Parade, China-Chic Folk Music, Traditional Opera Show, and Folk Skills for the Spring Festival; Dongqian Lake Tourist Resort is themed around “celebrating the Chinese New Year in Qianhu Lake”, creating innovative cultural and tourism scenes; The lantern shows in the Chenghuang Temple of Ningbo, Ningbo Botanical Garden, Ningbo Fangte, Yangming Ancient Town and other scenic spots are full of light and color, further setting off the festival atmosphere.

During the Spring Festival holiday, cultural and tourism consumption vouchers were redeemed for nearly 5 million yuan, promoting transaction amounts of nearly 20 million yuan and achieving a leverage effect of 4.4 times.

In addition, as the first lunar new year after the successful application for World Heritage status of the Spring Festival, intangible cultural heritage performances have become an important means of attracting citizens and tourists from all over the city during this year's Spring Festival. Creating new scenarios and bringing new gameplay with new technologies is another major feature of this year's Spring Festival holiday.